Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C8EFFA
RGB
200, 239, 250
HSL
193, 83%, 88%
HSB
193, 20%, 98%
CMYK
20, 4, 0, 2
LAB
92, -11, -10
LCH
92, 15, 221
OKLCH
0.93, 0.04, 217
XYZ
72, 81, 102
LUV
92, -20, -13
HWB
193, 78%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.