Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C93A09
RGB
201, 58, 9
HSL
15, 91%, 41%
HSB
15, 96%, 79%
CMYK
0, 71, 96, 21
LAB
47, 56, 57
LCH
47, 80, 46
OKLCH
0.56, 0.19, 36
XYZ
26, 15, 2
LUV
47, 117, 37
HWB
15, 4%, 21%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.