Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
C97AFF
RGB
201, 122, 255
HSL
276, 100%, 74%
HSB
276, 52%, 100%
CMYK
21, 52, 0, 0
LAB
64, 49, -55
LCH
64, 73, 312
OKLCH
0.72, 0.20, 310
XYZ
49, 34, 98
LUV
64, 28, -94
HWB
276, 48%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.