Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C99EC4
RGB
201, 158, 196
HSL
307, 28%, 70%
HSB
307, 21%, 79%
CMYK
0, 21, 2, 21
LAB
70, 21, -13
LCH
70, 25, 328
OKLCH
0.75, 0.07, 330
XYZ
46, 41, 58
LUV
70, 22, -24
HWB
307, 62%, 21%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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