Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C9E1FF
RGB
201, 225, 255
HSL
213, 100%, 89%
HSB
213, 21%, 100%
CMYK
21, 12, 0, 0
LAB
88, -4, -17
LCH
88, 18, 259
OKLCH
0.90, 0.05, 254
XYZ
69, 73, 105
LUV
88, -14, -27
HWB
213, 79%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.