Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C9E7FF
RGB
201, 231, 255
HSL
207, 100%, 89%
HSB
207, 21%, 100%
CMYK
21, 9, 0, 0
LAB
90, -6, -15
LCH
90, 16, 247
OKLCH
0.91, 0.05, 242
XYZ
71, 77, 106
LUV
90, -17, -23
HWB
207, 79%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.