Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C9E8FF
RGB
201, 232, 255
HSL
206, 100%, 89%
HSB
206, 21%, 100%
CMYK
21, 9, 0, 0
LAB
90, -7, -15
LCH
90, 16, 245
OKLCH
0.92, 0.05, 240
XYZ
71, 77, 106
LUV
90, -17, -22
HWB
206, 79%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.