Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CA1F04
RGB
202, 31, 4
HSL
8, 96%, 40%
HSB
8, 98%, 79%
CMYK
0, 85, 98, 21
LAB
44, 64, 58
LCH
44, 86, 42
OKLCH
0.54, 0.21, 31
XYZ
25, 14, 1
LUV
44, 133, 33
HWB
8, 2%, 21%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.