Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CA4409
RGB
202, 68, 9
HSL
18, 91%, 41%
HSB
18, 96%, 79%
CMYK
0, 66, 96, 21
LAB
49, 53, 58
LCH
49, 78, 48
OKLCH
0.57, 0.18, 39
XYZ
26, 17, 2
LUV
49, 111, 39
HWB
18, 4%, 21%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.