Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CA4F03
RGB
202, 79, 3
HSL
23, 97%, 40%
HSB
23, 99%, 79%
CMYK
0, 61, 99, 21
LAB
50, 48, 60
LCH
50, 77, 51
OKLCH
0.58, 0.17, 43
XYZ
27, 18, 2
LUV
50, 103, 43
HWB
23, 1%, 21%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.