Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CA5B00
RGB
202, 91, 0
HSL
27, 100%, 40%
HSB
27, 100%, 79%
CMYK
0, 55, 100, 21
LAB
53, 42, 62
LCH
53, 75, 56
OKLCH
0.60, 0.16, 49
XYZ
28, 20, 2
LUV
53, 93, 47
HWB
27, 0%, 21%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.