Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CADEFD
RGB
202, 222, 253
HSL
216, 93%, 89%
HSB
216, 20%, 99%
CMYK
20, 12, 0, 1
LAB
88, -2, -18
LCH
88, 18, 263
OKLCH
0.90, 0.05, 259
XYZ
68, 72, 103
LUV
88, -12, -27
HWB
216, 79%, 1%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.