Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CAE2FD
RGB
202, 226, 253
HSL
212, 93%, 89%
HSB
212, 20%, 99%
CMYK
20, 11, 0, 1
LAB
89, -4, -16
LCH
89, 16, 256
OKLCH
0.90, 0.05, 251
XYZ
69, 74, 104
LUV
89, -14, -25
HWB
212, 79%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.