Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CAE3FE
RGB
202, 227, 254
HSL
211, 96%, 89%
HSB
211, 20%, 100%
CMYK
20, 11, 0, 0
LAB
89, -4, -16
LCH
89, 17, 255
OKLCH
0.91, 0.05, 250
XYZ
70, 75, 104
LUV
89, -14, -25
HWB
211, 79%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.