Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CAE5FA
RGB
202, 229, 250
HSL
206, 83%, 89%
HSB
206, 19%, 98%
CMYK
19, 8, 0, 2
LAB
89, -6, -13
LCH
89, 15, 246
OKLCH
0.91, 0.04, 241
XYZ
70, 75, 101
LUV
89, -15, -20
HWB
206, 79%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.