Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CAE8FB
RGB
202, 232, 251
HSL
203, 86%, 89%
HSB
203, 20%, 98%
CMYK
20, 8, 0, 2
LAB
90, -7, -13
LCH
90, 15, 240
OKLCH
0.92, 0.04, 236
XYZ
71, 77, 102
LUV
90, -16, -19
HWB
203, 79%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.