Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CAE9FB
RGB
202, 233, 251
HSL
202, 86%, 89%
HSB
202, 20%, 98%
CMYK
20, 7, 0, 2
LAB
91, -8, -12
LCH
91, 15, 238
OKLCH
0.92, 0.04, 233
XYZ
71, 78, 103
LUV
91, -17, -18
HWB
202, 79%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.