Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CB3902
RGB
203, 57, 2
HSL
16, 98%, 40%
HSB
16, 99%, 80%
CMYK
0, 72, 99, 20
LAB
47, 57, 59
LCH
47, 82, 46
OKLCH
0.56, 0.19, 36
XYZ
26, 16, 2
LUV
47, 120, 38
HWB
16, 1%, 20%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.