Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CB4500
RGB
203, 69, 0
HSL
20, 100%, 40%
HSB
20, 100%, 80%
CMYK
0, 66, 100, 20
LAB
49, 52, 60
LCH
49, 80, 49
OKLCH
0.57, 0.18, 40
XYZ
27, 17, 2
LUV
49, 112, 41
HWB
20, 0%, 20%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.