Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CB5708
RGB
203, 87, 8
HSL
24, 92%, 41%
HSB
24, 96%, 80%
CMYK
0, 57, 96, 20
LAB
52, 45, 60
LCH
52, 75, 53
OKLCH
0.60, 0.17, 46
XYZ
28, 20, 3
LUV
52, 97, 45
HWB
24, 3%, 20%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.