Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
CB97EB
RGB
203, 151, 235
HSL
277, 68%, 76%
HSB
277, 36%, 92%
CMYK
14, 36, 0, 8
LAB
70, 31, -35
LCH
70, 47, 312
OKLCH
0.76, 0.13, 312
XYZ
51, 41, 84
LUV
70, 22, -60
HWB
277, 59%, 8%
Pantone
5285 C
Harmonies
Shades & tints
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