Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CC4E00
RGB
204, 78, 0
HSL
23, 100%, 40%
HSB
23, 100%, 80%
CMYK
0, 62, 100, 20
LAB
51, 49, 61
LCH
51, 78, 51
OKLCH
0.59, 0.17, 43
XYZ
28, 18, 2
LUV
51, 106, 43
HWB
23, 0%, 20%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.