Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
CC95BF
RGB
204, 149, 191
HSL
314, 35%, 69%
HSB
314, 27%, 80%
CMYK
0, 27, 6, 20
LAB
68, 26, -13
LCH
68, 29, 333
OKLCH
0.74, 0.09, 335
XYZ
45, 38, 54
LUV
68, 30, -25
HWB
314, 58%, 20%
Pantone
5285 C
Harmonies
Shades & tints
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