Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCCFC9
RGB
204, 207, 201
HSL
90, 6%, 80%
HSB
90, 3%, 81%
CMYK
1, 0, 3, 19
LAB
83, -2, 3
LCH
83, 3, 126
OKLCH
0.85, 0.01, 129
XYZ
58, 62, 64
LUV
83, -1, 4
HWB
90, 79%, 19%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.