Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCD0C2
RGB
204, 208, 194
HSL
77, 13%, 79%
HSB
77, 7%, 82%
CMYK
2, 0, 7, 18
LAB
83, -3, 6
LCH
83, 7, 117
OKLCH
0.85, 0.02, 120
XYZ
57, 62, 60
LUV
83, -2, 10
HWB
77, 76%, 18%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.