Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCD7C4
RGB
204, 215, 196
HSL
95, 19%, 81%
HSB
95, 9%, 84%
CMYK
5, 0, 9, 16
LAB
85, -6, 8
LCH
85, 10, 128
OKLCH
0.87, 0.03, 132
XYZ
59, 65, 62
LUV
85, -5, 13
HWB
95, 77%, 16%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.