Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCDCC9
RGB
204, 220, 201
HSL
111, 21%, 83%
HSB
111, 9%, 86%
CMYK
7, 0, 9, 14
LAB
86, -8, 7
LCH
86, 11, 138
OKLCH
0.88, 0.03, 141
XYZ
61, 68, 65
LUV
86, -8, 13
HWB
111, 79%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.