Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCDCCC
RGB
204, 220, 204
HSL
120, 19%, 83%
HSB
120, 7%, 86%
CMYK
7, 0, 7, 14
LAB
86, -8, 6
LCH
86, 10, 142
OKLCH
0.88, 0.03, 145
XYZ
61, 68, 67
LUV
86, -8, 10
HWB
120, 80%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.