Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCDDCA
RGB
204, 221, 202
HSL
114, 22%, 83%
HSB
114, 9%, 87%
CMYK
8, 0, 9, 13
LAB
86, -9, 7
LCH
86, 11, 139
OKLCH
0.88, 0.03, 142
XYZ
61, 69, 66
LUV
86, -9, 13
HWB
114, 79%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.