Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCE4D2
RGB
204, 228, 210
HSL
135, 31%, 85%
HSB
135, 11%, 89%
CMYK
11, 0, 8, 11
LAB
88, -11, 6
LCH
88, 12, 151
OKLCH
0.90, 0.04, 153
XYZ
64, 73, 72
LUV
88, -12, 11
HWB
135, 80%, 11%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.