Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CCECFF
RGB
204, 236, 255
HSL
202, 100%, 90%
HSB
202, 20%, 100%
CMYK
20, 7, 0, 0
LAB
92, -8, -13
LCH
92, 15, 239
OKLCH
0.93, 0.04, 234
XYZ
73, 80, 106
LUV
92, -17, -19
HWB
202, 80%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.