Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CE4304
RGB
206, 67, 4
HSL
19, 96%, 41%
HSB
19, 98%, 81%
CMYK
0, 67, 98, 19
LAB
49, 54, 60
LCH
49, 81, 48
OKLCH
0.58, 0.18, 38
XYZ
27, 17, 2
LUV
49, 115, 40
HWB
19, 2%, 19%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.