Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D04609
RGB
208, 70, 9
HSL
18, 92%, 43%
HSB
18, 96%, 82%
CMYK
0, 66, 96, 18
LAB
50, 54, 59
LCH
50, 80, 48
OKLCH
0.58, 0.18, 39
XYZ
28, 18, 2
LUV
50, 115, 41
HWB
18, 4%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.