Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D05403
RGB
208, 84, 3
HSL
24, 97%, 41%
HSB
24, 99%, 82%
CMYK
0, 60, 99, 18
LAB
52, 48, 62
LCH
52, 78, 52
OKLCH
0.60, 0.17, 44
XYZ
29, 20, 2
LUV
52, 104, 45
HWB
24, 1%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.