Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D05707
RGB
208, 87, 7
HSL
24, 93%, 42%
HSB
24, 97%, 82%
CMYK
0, 58, 97, 18
LAB
53, 47, 61
LCH
53, 77, 53
OKLCH
0.60, 0.17, 45
XYZ
29, 20, 3
LUV
53, 102, 46
HWB
24, 3%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.