Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D074DA
RGB
208, 116, 218
HSL
294, 58%, 65%
HSB
294, 47%, 85%
CMYK
5, 47, 0, 15
LAB
62, 48, -37
LCH
62, 61, 322
OKLCH
0.70, 0.17, 324
XYZ
45, 31, 70
LUV
62, 42, -66
HWB
294, 45%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.