Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0D0BD
RGB
208, 208, 189
HSL
60, 17%, 78%
HSB
60, 9%, 82%
CMYK
0, 0, 9, 18
LAB
83, -2, 9
LCH
83, 10, 105
OKLCH
0.85, 0.03, 107
XYZ
58, 62, 57
LUV
83, 1, 14
HWB
60, 74%, 18%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.