Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0D1BC
RGB
208, 209, 188
HSL
63, 19%, 78%
HSB
63, 10%, 82%
CMYK
0, 0, 10, 18
LAB
83, -3, 10
LCH
83, 11, 107
OKLCH
0.85, 0.03, 109
XYZ
58, 63, 57
LUV
83, 1, 16
HWB
63, 74%, 18%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.