Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0D2BD
RGB
208, 210, 189
HSL
66, 19%, 78%
HSB
66, 10%, 82%
CMYK
1, 0, 10, 18
LAB
84, -3, 10
LCH
84, 11, 109
OKLCH
0.86, 0.03, 111
XYZ
58, 63, 57
LUV
84, 0, 16
HWB
66, 74%, 18%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.