Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0D4BF
RGB
208, 212, 191
HSL
71, 20%, 79%
HSB
71, 10%, 83%
CMYK
2, 0, 10, 17
LAB
84, -4, 10
LCH
84, 11, 113
OKLCH
0.86, 0.03, 116
XYZ
59, 64, 59
LUV
84, -1, 16
HWB
71, 75%, 17%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.