Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0D9CA
RGB
208, 217, 202
HSL
96, 16%, 82%
HSB
96, 7%, 85%
CMYK
4, 0, 7, 15
LAB
86, -5, 6
LCH
86, 8, 129
OKLCH
0.87, 0.02, 133
XYZ
61, 67, 66
LUV
86, -4, 10
HWB
96, 79%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.