Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0DAC2
RGB
208, 218, 194
HSL
85, 24%, 81%
HSB
85, 11%, 85%
CMYK
5, 0, 11, 15
LAB
86, -7, 11
LCH
86, 13, 122
OKLCH
0.87, 0.03, 126
XYZ
61, 67, 61
LUV
86, -4, 17
HWB
85, 76%, 15%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.