Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0DACA
RGB
208, 218, 202
HSL
97, 18%, 82%
HSB
97, 7%, 85%
CMYK
5, 0, 7, 15
LAB
86, -6, 7
LCH
86, 9, 130
OKLCH
0.88, 0.02, 133
XYZ
62, 68, 66
LUV
86, -5, 11
HWB
97, 79%, 15%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.