Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0DEC6
RGB
208, 222, 198
HSL
95, 27%, 82%
HSB
95, 11%, 87%
CMYK
6, 0, 11, 13
LAB
87, -8, 10
LCH
87, 13, 129
OKLCH
0.88, 0.04, 132
XYZ
62, 70, 64
LUV
87, -7, 17
HWB
95, 78%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.