Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0DFDC
RGB
208, 223, 220
HSL
168, 19%, 85%
HSB
168, 7%, 87%
CMYK
7, 0, 1, 13
LAB
88, -6, 0
LCH
88, 6, 184
OKLCH
0.89, 0.02, 183
XYZ
65, 71, 78
LUV
88, -8, 1
HWB
168, 82%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.