Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0E7DC
RGB
208, 231, 220
HSL
151, 32%, 86%
HSB
151, 10%, 91%
CMYK
10, 0, 5, 9
LAB
90, -9, 3
LCH
90, 10, 164
OKLCH
0.91, 0.03, 165
XYZ
68, 76, 79
LUV
90, -12, 6
HWB
151, 82%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.