Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0EADA
RGB
208, 234, 218
HSL
143, 38%, 87%
HSB
143, 11%, 92%
CMYK
11, 0, 7, 8
LAB
90, -11, 5
LCH
90, 12, 157
OKLCH
0.91, 0.03, 159
XYZ
68, 77, 78
LUV
90, -13, 9
HWB
143, 82%, 8%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.