Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0EBDD
RGB
208, 235, 221
HSL
149, 40%, 87%
HSB
149, 11%, 92%
CMYK
11, 0, 6, 8
LAB
91, -11, 4
LCH
91, 12, 162
OKLCH
0.92, 0.03, 163
XYZ
69, 78, 80
LUV
91, -14, 8
HWB
149, 82%, 8%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.