Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D13800
RGB
209, 56, 0
HSL
16, 100%, 41%
HSB
16, 100%, 82%
CMYK
0, 73, 100, 18
LAB
48, 59, 61
LCH
48, 85, 46
OKLCH
0.57, 0.20, 36
XYZ
28, 16, 2
LUV
48, 126, 38
HWB
16, 0%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.