Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D13F04
RGB
209, 63, 4
HSL
17, 96%, 42%
HSB
17, 98%, 82%
CMYK
0, 70, 98, 18
LAB
49, 57, 60
LCH
49, 83, 47
OKLCH
0.58, 0.19, 37
XYZ
28, 17, 2
LUV
49, 121, 39
HWB
17, 2%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.